第二章单元测试
- There are four definitions of marketing in this text. ( )
- Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).
- Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.
- In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )
- I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.
- The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )
- Please find out the organizations that define marketing ( ).
- The author defines marketing as the core business philosophy. ( )
- Which of the P is not mentioned in our text? ( )
- According to the author, what can Place do in marketing? ( )
A:对 B:错
答案:对
A:customer
B:stakeholders
C:managers
D:employees
答案:stakeholders
A:value
B:organizational function
C:benefits
D:business philosophy
答案:business philosophy
A:Manipulation is a charged word, especially when we talk about manipulating people.
B:The restaurant charged us 440 for the wine.
C:a highly charged press conference
D:extra charge
答案:Manipulation is a charged word, especially when we talk about manipulating people.
###a highly charged press conference
A:tool kit
B:skill
C:method
D:Ways
答案:tool kit
A:错 B:对
答案:对
A:World Marketing Association
B:U.K.’s Chartered Institute of Marketing
C:American Marketing Association
D:Event Marketing
答案:World Marketing Association
###U.K.’s Chartered Institute of Marketing
###American Marketing Association
A:对 B:错
答案:对
A:Profit
B:Place
C:Promotion
D:Plan
答案:Plan
A:Place refers to where and how you distribute your product
B:Place can set quality expectations.
C:Place refers to where and how you sell your product
D:Place refers to the way you choose to promote your product
答案:Place refers to where and how you distribute your product
###Place can set quality expectations.
###Place refers to where and how you sell your product
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