第三章单元测试
- According to ( ), the purpose of strategy was to gain and defend some form of competitive advantage, and there are three generic forms of corporate strategy.
- Which of the followings belongs to Michael Porter’s three generic forms of corporate strategy? ( )
- Most people preferred to buy ( ) at local stores, particularly items like meat, tortillas and pan dulce which didn’t keep well overnight (many Mexicans lacked large refrigerators).
- In all three countries Wal-Mart found itself going head to head against well-established local rivals who had nicely matched their offerings to ( ).
- Wal-Mart had also learned that in China, success requires it to embrace unions. ( )
- The text could be divided into four parts. ( )
- Wal-Mart adapted its merchandising and operations strategies to mesh with Chinese culture and took measures such as ( ).
- At the same time, Wal-Mart continued to look for retailing opportunities elsewhere, particularly in developed nations where it lacked strong local competitors, where it could gradually alter the shopping culture to its advantage, and where its low price strategy was appealing. ( )
- Consumers in developed countries seemed to have a preference for higher quality merchandise and were not as attracted to Wal-Mart’s ( ) as consumers in the United States and Mexico.
- Wal-Mart discovered that the Chinese were bargain hunters, and reluctant to the low price strategy and wide selection offered at Wal-Mart stores. ( )
A:Cohen
B:William C:Charles W.L. Hill
D:Michael Porter
E:Clara Shih
答案:Michael Porter
A:Differentiation strategy
B:Cost Leadership Strategy
C:Generic strategy
D:Focus strategy
A:fresh produce
B:marine product
C:forest product
D:local produce
A:discount strategy
B:retailing opportunities
C:local shopping habits
D:consumer preferences
A:对 B:错
A:错 B:对
A:building smaller stores
B:displaying the meat uncovered
C:hiring local managers
D:providing more fresh produce
A:对 B:错
A:merchandising strategy
B:discount strategy
C:growth strategy
D:operations strategy
A:错 B:对
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