第六章单元测试
- The title of Text A of unit 6 is ( ).
- Consumer refers to( ).
- The better we can understand the rational, emotional and often subconscious reasons for consumers' actions, the better we will be at creating effective( ).
- The idea that you can sell one product to more than six billion people with the same( ) gets accountants all excited.
Others are focused on getting the best deals through ( )
- The closer it moves to capitalism and the () it inspires, the faster its culture races toward a more individualist culture where your value as a human being is measured by ().（ ）
- A laundry detergent full of bleach may deliver ultra-white clothing in a market obsessed with cleanliness, and in an environmentally concerned market or a market where drinking water is hard to come by, this is OK. ( )
- In the text, the author tells us there are two influencers on consumer behavior which deserve our attention: environment and culture. ( )
- Example for influence of environment in Para.7, a glass of milk is inappropriate for breakfast, but it may be appropriate in a nightclub. ( )
A:consumer behavior influencers
B:consumer service
C:Consumer behavior D:consumer attitudes
答案:consumer behavior influencers
A:The person who owns stocks and shares in a business
B:The person who is paid to work for an organization
C:The person who is charge of an organization
D:The person who buys goods and service
A:private enterprises
B:corporate strategies
C:marketing campaigns
D:national organizations
A:brands B:packaging and advertising
C:price D:Spoken-man
A:coupons B:bargain
C:sales D:volume deals
A:financial success
B:money success
C:consumer-driven culture
D:manager-driven culture
A:错 B:对
A:对 B:错
A:对 B:错
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