第四章单元测试
- Which section of Starbuck’s company profile is the most attractive part? （ ）
- Which one is NOT included in the steps of writing press releases? （ ）
- Which of the following is specific question in a questionnaire? （ ）
- To make a presentation effective and impressive, you should use: （ ）
- Advertisement can be categorized into classified advertisement and commercial advertisement. （ ）
- Following “miniskirt rule” when writing press release lead means the lead should be long enough to cover the essentials, but short enough to keep it interesting. （ ）
- Jargon is recommended to be used in questionnaires to show professionalism. （ ）
- What should be included in a company’s profile? （ ）
- What are the principles of writing an advertisement? （ ）
- Reading out as presentation is （ ）
A:story B:mission C:folklore D:ethos
答案:folklore
A:End your press release with a boilerplate B:Tell a story in detail C:Include contact details D:Start with a catchy headline
A:Did you see the film last weekend? B:What is your income？ C:Have you bought anything in the past three months? D:What did you think about the flavor of the ice cream?
A:a simple and active form of sentences B:jargon C:complex sentences D:passive sentences
A:错 B:对
A:错 B:对
A:对 B:错
A:The company’s products and services B:The company’s value C:The company’s leaders D:The story of the company’s founding
A:Keep it brief. B:Start with a question. C:Create desire for your product. D:Write an attention-grabbing headline.
A:helpful B:not allowed C:dull D:allowed
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