第三章单元测试
- Dynamics nature of competition excludes( ).
- The definitions of marketing can be divided into 3 parts,excluding( ).
- In the following options,Corporate plans exclude( ).
- In the following options，the marketing mix excludes( ).
- In the marketing mix ,( )is the first one of Promotion.
- The key words of consumer goods exclude( )
- In the following options,( )is not the reason of why we segment market or customer.
- 在管理决策中，许多管理人员认为只要选取满意的方案即可，而无需刻意追求最优的方案。对于这种观点，你认为以下哪种解释最有说服力？（ ）
- We can segment not market according（ ）.
- In customer analysis，small business tend to fall into（ ）.
A:industry life cycle
B:hyper-competition
C:environment
D:cycle of competition
答案:environment
A:satisfying the customer’s requirement
B:identifying the customer’s requirement
C:anticipating the customer’s requirement
D:dissatisfying the customer’s requirement
A:services
B:specific market
C:environment
D:product
A:promotion
B:protection
C:place
D:product
A:attention
B:desire
C:action
D:interest
A:convenience
B:price
C:speciality
D:shopping
A:specific environment
B:specific need
C:special profits
D:special production
A:现实管理决策中常常由于时间太紧而来不及寻找最优方案。
B:由于管理者对什么是最有决策无法达成共识，只有退而求其次。
C:现实中不存在所谓的最有方案，所以选中的都只是满意方案。
D:刻意追求最优方案，常常会由于代价太高而最终得不偿失。
A:lifestyle
B:behavior
C:Geographical
D:Family background
A:confused
B:over trading
C:impulsion
D:key customer
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