第六章单元测试
- What are the disadvantages of unrelated diversification?（ ）
- What are the advantages of related diversification?（ ）
- 以下哪项不是企业创造价值的途径？（ ）
- Which of the following is a specific and objective form of enterprise strategy?（ ）
- What is not involved in corporate strategy at the business level?( )
- 波特的具体战略安排包括哪个？（ ）
- What are the advantages of implementing cost leadership strategy?（ ）
- What are the advantages of focus strategy?( )
- The strategies need to be made sustainable by( )
- What should be considered for the external development of enterprise strategic choice?（ ）
A:lack of identity
B:horizontal synergies often difficult to achieve
C:spreads risk
D:build on brand and reputation
答案:lack of identity
A:horizontal integration makes use of current capabilities
B:wider opportunities
C:spreads risk
D:build on brand and reputation
A:干预
B:展望
C:市场
D:资源
A:Parental developers
B:All the other choices are correct
C:Portfolio managers
D:Synergy managers
A:Generic strategy
B:Profit
C:Method
D:Strategic direction
A:低成本导向
B:其他选项均正确
C:集中化
D:差异化
A:establishes a barrier to entry;
B:enables firm to remain profitable in price cutting phase of mature industry;
C:All the other choices are correct
D:allows price cuts to win market share
A:reduces the impact of price competition from rivals through switching competitive emphasis away for price
B:creates a barrier to entry through product differentiation
C:provides a strategy for coping with a fragmented market
D:establishes a barrier to entry
A:All the other choices are correct
B:lock in
C:differentiation
D:price based
A:drawbacks
B:organic growth
C:swifter access
D:advantages
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