第十六章Advertising works best when it’s developed to meet one goal at a time.
答案:对
Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.The television is the fastest growing advertising mediaHandheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.
答案:对
Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.Advertising can serve as a reminder to consumers.
答案:对
Advertisement can differentiate the product from its competitors.
答案:对
Advertisement can induce consumers to try the product.
答案:对
Print publications such as magazines, books, newspapers and ________ (such as annuals) offer a variety of advertising opportunities.
posters
flyers
leafletsAIDA is anacronymthat stands forAttention,Interest,Desire and_______.
Aim
Achievement
Ability
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