第十五章4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”
答案:对
Distribution channel is a way of selling a company's product either directly or via distributors.
答案:对
Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.
答案:对
Marketing is more than sales.
答案:对
Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.
答案:对
Market Targeting only means to develop measure of segment attractiveness.Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.
答案:对
Promotion decisions involve________.
Marketing communication budget
Advertising
Public Relations and PublicityThis process involves___________.
Market segmentation
Market targeting
Sales
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