从创意到创业答案2023秋

第八章测试

1.What does the innovation means? （ ）
A:invention plus creation B:invention plus strategy C:invention plus production D:invention plus commercialisation
答案:D
2.Innovation refers to the ability to think about new things（ ）
A:对 B:错 3.Which of the following options are innovations? （ ）
A:Camera technology innovation in mobile phones B:Improve product features C:Smartphone apps D:coming up with new things being creatuve 4.What kind of behavior does the power system of the car continue to optimize in the development process and reduce the fuel consumption? （ ）
A:creativity B:Incremental innovation C:radical innovation 5.Radical innovation is characterized by which of the following options？（ ）
A:New to the market B:iterative process C:Continuous D:Big-bang 6.Too much radical innovation risks a failure trap. （ ）
A:对 B:错 7.What is the core of innovation in a company？（ ）
A:Organizational environment B:Money capital C:Physical capital D:Human capital 8.We can see from which of the following aspects competitors are gradually improving their products. （ ）
A:Manage members B:Investment in R&D C:Training D:Investment in human capital 9.Innovation requires investment and taking risks, otherwise it will only be an innovative idea. （ ）
A:对 B:错 10.If you realize the innovation is not working or the market you thought that was there is not going to be,what should you do? （ ）
A:Ask others for help B:Stick to your own ideas C:Increase capital investment D:Get out exit fast 11.What are the following internal resources that we can use in establishing an innovation environment? （ ）
A:Money B:External linkages C:People time D:People methods 12.As a leader, we should not use ourselves as a guiding light for innovation, but to be good at using talents with innovative ability. （ ）
A:对 B:错 13.In the Debruyne et al work.，They found that greater and resources，the firms to believe that they had a higher perceived ability to react to competitor innovations. （ ）
A:Stocks of financial marketing，human B:Stocks of financial marketing，echnological C:Supportive climate，human D:Supportive climate，echnological 14.What are the following aspects of a marketing resource？（ ）
A:Relational resources B:Technological resources C:Market knowledge resources D:Reputational resources 15.Organizational resources have actually affect the ability to innovate . （ ）
A:错 B:对 16.What innovation does it mean to introduce shared bicycles into the Western market？（ ）
A:radical innovation B:Incremental innovation C:open innovation D:Reverse innovation 17.What dangers you may face when it comes to open innovation？（ ）
A:lose the internal capability to innovate B:Lack of cash flow C:The cost of human training has risen D:over-reliance on your external partners 18.In an open innovation model that we want to bring in as much ideas as we can from outside the firm. （ ）
A:对 B:错