第十章Wholesalers actually purchase goods from a producer in bulk and store them in warehouses.
答案:对
A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
答案:对
Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup.
答案:对
When economic conditions are depressed, producers want to move goods to market using longer channels.Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
答案:对
________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.Selective distribution severely limits the number of intermediaries and is appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers.A manufacturer obtains referent power when it has special knowledge that intermediaries value.Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels.
答案:对
Which of the following belong to retailing?
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