知到答案国际市场营销（山东交通学院）智慧树答案_2022年

第六章

A ________ consists of a group of customers who share a similar set of needs and wants.
vertical marketing system
market segment
market basket
答案:market segment
When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
affiliate marketing
grassroots marketing
differentiated marketingPampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.
life stage
income
genderJose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
personality type
age segment
social classEveryone who buys a given product wants the same benefits from it.An undifferentiated marketing approach to full market coverage designs a marketing program for a product with a superior image that can be sold to the broadest number of buyers.In ________ marketing, the firm operates in several market segments and designs different products for each segment.
undifferentiated
individual
differentiatedMen and women have different attitudes and behave differently, based partly on and partly on .If a company in line of sweepers finds that more than half of men thought they are primary grocery shoppers in their families, it will tend to hire handsome male superstars to promote their products to attract female customers.In behavioral segmentation, marketers divide buyers into groups on the basis of .If Mr. Smith asks his friend who has a treadmill and try to decide to buy a similar one. Mr. Smith’s friend plays a role of in the buying decision.are all usual methods to identify market segments.