第三章 设计与战略/Design and Strategy：We will introduce the concepts around strategy, and start the learning activity two.3.1Module 2 introduction:Learning activity twoSegmentation–targeting–positioning (STP) process[单选题]When we assess the portfolio, we may take the market-based perspectives by assessing the market attractiveness and the competitive position.
3.2Design and Innovation Strategy:what is innovation?The three innovation strategiesManaging by Design
3.3What's Strategy:What's strategyVision vs StrategyLook at the strategy from four prospectiveStrategy development needs a combination of logical analysis and business intuition
3.4Understand the Mega Trends:Mega trendsLong-term strategy development
3.5Corporate Strategy:Market-based perspectiveValue-based perspectiveResource-based perspectiveCorporate portfolio management
3.6Business Unit Strategy:Business unit strategy focuses more on competitive advantagesBusiness unit strategy framework
选项:[对, 错]
[多选题]Please select the correct ones from the following statements about strategy.
选项:[strategy is to develop a plan to defeat the current of potential competitive., strategy usually will be better for external use., strategy development needs a combination of logical analysis and business intuition., strategy is an integrated decision that leads and pushes company to achieve success.]
[单选题]Which tool or framework is not for strategy planning?
选项:[Michael Porter’s Five forces, Value chain analysis, User Journey map, BCG Matric]
[多选题]A typical strategy for a business unit usually includes
选项:[geographically expansion,, a new customer group,, new product line expansion,, acquisition the divestment]
[单选题]A typical framework to decide the business unit strategy can be split into two parts: diagnosis and selection.
选项:[错, 对]
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