见面课：市场营销与产品推广
Marketing is much more than selling and advertising.对
Marketing is concerned with what customers want and it should guide what is produced and offered.对
Advertisements can’t play a large part in marketing.错
To achieve profit is not the ultimate goal but profit is the bottom-line measure of a firm’s success and ability to survive.错
STP marketing is a three-step approach to building a targeted marketing plan. The “S” stands for separating.错
Advertising aims to increase sales by making a product or service known to the public and by highlighting its positive qualities.对
A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target.对
Advertising media include:__television;newspaper ;internet;illboardbillboard
Marketing requires vision, creativity, imagination and _.anticipation
Marketing includes ____, publicity, promotion, pricing, sales and distribution of the goods or services.advertising
