第二章单元测试
  1. Which of the following factor is NOT the motivation behind trade in TV programs?( )

  2. A:The need of social entertainment. B:Increase of program broadcasting platforms. C:The improvement of international intellectual property protection. D:Fierce competition among independent program production agencies.
    答案:The need of social entertainment.
  3. Which of the following factor cannot boost the TV program production efficiency?( )

  4. A:Service outsourcing. B:Specialization and division of labor. C:Economy of scale effect. D:Introduction of government policies.
    答案:Introduction of government policies.
  5. It is easy to specialize among different national teams.( )

  6. A:对 B:错
    答案:错
  7. Globalized TV format reduces cognitive costs and help spread cultural content of latecomer countries globally. ( )

  8. A:错 B:对
    答案:对
  9. The process of introducing format TV copyright transactions doesn’t raises the awareness of copyright protection. ( )

  10. A:对 B:错
    答案:错

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