国际市场营销（山东交通学院）答案2023

第十章测试

1.Wholesalers actually purchase goods from a producer in bulk and store them in warehouses.
A:错 B:对
答案:B
2.A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
A:对 B:错 3.Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup.
A:错 B:对 4.When economic conditions are depressed, producers want to move goods to market using longer channels.
A:对 B:错 5.Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
A:对 B:错 6.________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
A:Marketing terrains B:Sales territories C:Marketing channels D:Communication channels 7.Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.
A:push strategy B:reverse flow C:consumer promotion D:pull strategy 8.Selective distribution severely limits the number of intermediaries and is appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers.
A:错 B:对 9.A manufacturer obtains referent power when it has special knowledge that intermediaries value.
A:对 B:错 10.Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels.
A:错 B:对 11.Which of the following belong to retailing?
A:Supermarket B:Discount store C:Specialty store D:Convenience store