国际市场营销（山东交通学院）答案2023

第三章测试

1.The heart of the internal records system is the ________ because customers favor firms that can promise timely delivery.
A:sales information system B:information needs probe C:order-to-payment cycle D:data mining system E:data warehouse
答案:C
2.The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.
A:payroll system B:human resources system C:order-to-payment cycle D:market research process E:expense cycle 3.Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.
A:black swans B:plug-ins C:cookies D:trolls E:honey-pots 4.A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A:sales information system B:data warehousing system C:marketing intelligence system D:viral marketing campaign E:product management system 5.A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A:sales-force surrogates B:advisory panels C:customer feedback systems D:external networks E:intermediaries 6.A ________ is "unpredictable, short-lived, and without social, economic, and political significance."
A:trend B:megatrend C:fad D:fashion E:style 7.A ________ is a "large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time — between seven and ten years, or longer."
A:fad B:style C:megatrend D:fashion E:trend 8.A growing population does not mean growing markets unless ________.
A:the government has a budget surplus B:people have sufficient purchasing power C:there is common ownership of all resources D:the people are under a democratic system of government E:there is adequate governmental intervention in the market 9.Which of the following is likely to occur during economic downturns?
A:The level of investment in the economy rises. B:The purchasing power of the population declines. C:Consumption of necessary goods decline. D:Long-term credit is available at concessional rates of interest. E:People tend to spend more on luxury goods. 10.Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' views of ________.
A:others B:themselves C:the universe D:society E:organizations 11.Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.
A:对 B:错 12.Households comprised of single, separated, widowed, and divorced individuals generally demand larger apartments and expensive appliances, furniture, and furnishings.
A:对 B:错 13.There is a global trend toward an aging population.
A:对 B:错 14.The main demographic factor marketers monitor is population, including
A:educational levels B:household patterns. C:the size and growth rate of population D:age distribution and ethnic mix