第十二章单元测试
  1. Product differentiation is associated with possible advantages for incumbent firms. These advantages include ( ):

  2. A:all of the above B:possible cost advantages for incumbents C:an increase in the capital barrier to entry D:increased economies of scale
    答案:all of the above###possible cost advantages for incumbents###an increase in the capital barrier to entry###increased economies of scale
  3. Smart phone sellers attempt to differentiate their products in many ways, such as (     ):


  4. A:

    chip brand

    B:

    appearance

    C:

     internal storage

    D:

    battery life

  5. In Hotelling’s spatial model, if there is only 1 store, the main street's length is 1 mile, so the monopolist should locate the store on (    ) mile from one end of the main street.


  6. A:

    1/2

    B:

    1/8

    C:

    1/3

    D:

    1/4

  7. In the spatial model of product differentiation, the Total Social Surplus (TSS) equals the total value of the N units sold to consumers in cases where all N consumers purchase exactly one unit of the good from one of n stores (NR) minus ( ):

  8. A:monopolist’s average costs B:total transportation costs C:the total variable costs of production (Nc) D:the fixed costs of building n stores (nF)
  9. In the spatial model of product differentiation, total transportation costs depend on ( ):

  10. A:the transportation costs per unit of distance t. B:the total variable costs of production (Nc) C:the fixed costs of building n stores (nF) D:the number of stores n
  11. The two important characteristics of monopolistic competition are ( )

  12. A:high entry and exit barrier B:product differentiation C:product homogeneity D:easy entry and exit
  13. Vertical differentiation refers to differences between brands based on different product characteristics but not on different overall quality.

  14. A:对 B:错
  15. A McDonald’s Quarter Pounder is somewhat different from a Burger King Whopper or a Wendy’s Single, but the overall quality of the three burgers is similar. This is horizontal differentiation.

  16. A:对 B:错
  17. In the spatial model of product differentiation, the socially optimal number of stores is the same number of stores that maximizes the monopolist’s profit.

  18. A:对 B:错
  19. According to first mover model in the product differentiation advantages theory, if the repeat purchases frequence is small, the risk-cost factor  is small.


  20. A:错 B:对

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