第十三章单元测试
- Advertising in business is a form of marketing communication used to encourage, or persuade an audience to take or continue to take some actions. （）
- Informative advertising improves competition and consumer choice and is socially beneficial.（）
- Persuasive advertising merely tries to change consumer references or to divert attention from facts to images.（）
- Advertising intensity should be highest in competitive markets.（）
- Advertising intensity should be lowest in oligopoly markets.（）
- Firms hope to raise their market shares and profits by advertising. The result is widely believed to be standoff advertising. （）
- Advertising makes it more expensive to enter a market. （）
- An incumbent firm has no threshold level of advertising because the cumulative effect of previous advertising campaigns ensures that current advertising has an immediate impact on sales.（）
- Advertising can be a powerful device by which new or small firms succeed.（）
- The research consensus so far is that advertising does tend to raise market power and monopoly profits, especially persuasive advertising.（）
A:错 B:对
答案:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:对 B:错
A:对 B:错
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
