电子商务英语答案2023秋

第一章测试

1.Which of the following refers to any disparity in relevant market information among parties in a transaction?
A:unfair competitive advantage B:information asymmetry C:imperfect competition D:dynamic pricing
答案:B
2.Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A:Richness was unrelated to reach B:The larger the audience reached, the less rich the message C:The smaller the audience reached, the less rich the message D:Marketing messages had little richness
答案:B
3.Which of the following is not a unique feature of e-commerce technology?
A:information asymmetry B:interactivity C:richness D:social technology
答案:A
4.E-commerce is available just about everywhere and anytime. This is known as:
A:information density B:ubiquity C:reach D:richness
答案:B
5.Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
A:错 B:对
答案:B
6.Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
A:错 B:对
答案:A
7.The unique features of e-commerce technology include:
A:Global Reach B:Richness C:Ubiquity D:Specific standards
答案:ABC
8.The growth of social e-commerce is driven by_________.
A:sharing of products, services, and content on social accounts B:integrated social commerce tools C:network notification D:social sign-on
答案:ABCD
9.Which of the following is a leading platform for social e-commerce?
A:Amazon B:eBay C:Facebook D:Wikipedia
答案:C
10.Which type of e-commerce generated the largest revenue？
A:B2B B:M-commerce C:C2C D:B2C
答案:A
11.Economists early visions about e-commerce include_________
A:Information asymmetry would be greatly reduced B:a nearly perfect competitive C:disintermediation D:Consumers are not price sensitive
答案:ABC
12.Which of the following is not a characteristic of a perfect competitive market?
A:A nearly infinite set of suppliers compete against one another B:Customers have access to all relevant information worldwide C:Price, cost, and quality information are equally distributed D:It is highly regulated
答案:D
13.All of the following were visions of e-commerce expressed during the early years of e-commerce except:
A:fast follower advantage B:friction-free commerce C:disintermediation D:a nearly perfect information marketspace
答案:A
14.The Reinvention period is characterized by_________.
A:viral marketing B:user-generated content C:local economy D:disintermediation
答案:ABC