电子商务英语期末答案2023秋

1.Which of the following refers to the complexity and content of a message?
A:information density B:richness C:reach D:interactivity
答案:richness
2.Which of the following primarily involve long-term sourcing?
A:e-procurement and industry consortia B:e-procurement and exchanges C:e-distributors and industry consortia D:e-distributors and exchanges
答案:e-procurement and industry consortia
3.Which of the following is an example of a practice network?
A:ResearchGate B:Tencent News C:Instagram D:Kuaishou
答案:ResearchGate
4.All of the following are challenges faced by bricks-and-clicks firms except:
A:handling returns of online purchases at retail outlets B:building a brand name C:building a credible website D:coordinating prices across channels
答案:building a brand name
5.Which of the following primarily serve horizontal markets?
A:exchanges and industry consortia B:e-distributors and exchanges C:e-distributors and e-procurement D:e-procurement and industry consortia
答案:e-distributors and e-procurement
6.Assuming a manufacturer has four primary suppliers and each one has three primary suppliers, and each of these has two primary suppliers, then what is the total number of suppliers in the chain?
A:50 B:36 C:52 D:40
答案:40
7.A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
A:distribution B:sales C:a la carte D:freemium
答案:freemium
8.The Seam is an example of an:
A:exchange B:industry consortium C:e-distributor D:e-procurement Net marketplace
答案:industry consortium
9._________refer to funds linked to payment platforms that offer ease of access and more competitive returns than the historically low deposit rates.
A:Payments and e-wallets B:Online funds C:Personal finance management D:Supply Chain and Consumer Finance
答案:Online funds
10.Which of the following does not use a subscription revenue model?
A:Twitter B:eHarmony C:Ancestry D:Apple Music
答案:Twitter
11.All of the following are business models employed in the online music industry except:
A:peer-to-peer streaming B:cloud streaming C:download-and-own D:subscription

12.Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
A:engagement B:amplification C:dark social D:social density 13.________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
A:EDI B:Collaborative commerce C:Social e-commerce D:SCM 14.Which of the following is an example of an on-demand service company?
A:Airbnb B:Tumblr C:YouTube D:Facebook 15.In ___________, E-commerce players lend to underbanked or unbanked individuals and small medium enterprises (SMEs) .
A:Supply chain and consumer finance B:Personal finance management C:Online funds D:Peer-to-peer (P2P) lending platforms 16.Which of the following are true for e-procurement marketplace except________?
A:operate in horizontal markets B:one-to-many markets C:purchase of indirect goods (MRO) D:essentially provide software service 17.Stickiness is an important attribute for which of the following revenue models?
A:advertising revenue model B:subscription revenue model C:transaction fee revenue model D:affiliate revenue model 18.__________allow companies to react to disruptions in the supply chain in a particular region by moving production to a different region.
A:Adaptive supply chains B:Supply chain simplification C:Collaborative commerce D:Lean production 19.Taobao uses all of the following business models except:
A:e-commerce infrastructure provider B:B2C market creator C:content provider D:C2C market creator 20.Which of the following statements about the wholesale and agency models for selling books is not true?
A:Amazon supports the agency model B:Amazon surprised traditional publishers by selling e-books for below their wholesale cost C:In the wholesale model, the retailer decides at what price to sell a book to the consumer. D:A result of the agency model was that Amazon's prices on e-books rose 21.A ________ marketplace supplies products and services of interest to particular industries.
A:differentiated B:horizontal C:vertical D:perfect 22.Ariba is an example of a(n)________.
A:portal B:Industry consortium C:e-procurement firm D:e-distributor 23.An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
A:e-distributor B:e-procurement company C:exchange D:industry consortium 24.All of the following are true about the Ant ecosystem except ________.
A:acquire customers slowly B:generate more complete customer data C:boost customer stickiness D:incorporate its services into customers’ daily life by providing multiple products 25.Which of the following apps belong to payments and e-wallets services?
A:ZOLOZ B:Alipay C:WeBank D:Wechat Pay 26.Search engine marketing is on "pay per click" basis.
A:错 B:对 27.Models of consumer behavior attempt to predict or explain what consumers purchase and where, when, how much, and why they buy.
A:对 B:错 28.Advertising networks does not handle the money involved.
A:对 B:错 29.According to context advertising, people who are interested in the topic of the website are more likely to purchase relevant products.
A:错 B:对 30.Traditional media firms who create the content generally do not possess online channels to distribute its content on the Internet.
A:对 B:错 31.In the reverse auction, sellers can suggest a price, Priceline presents the price to buyers and buyers decide whether to accept the price.
A:错 B:对 32.Social networks and online communities attract people with shared affinity, such as hobbies, sports and vacations.
A:错 B:对 33.Printed books are being replaced by e-books.
A:错 B:对 34.Built-in GPS allows marketing messages to be targeted to consumers on the basis of their location, and supports local marketing.
A:对 B:错 35.SaaS and PaaS essentially provides software service to help both sellers and buyers manage their supply chain.
A:错 B:对 36.Indirect goods are all other goods not directly involved in the production process, such as office supplies and maintenance products. Often these goods are called MRO goods.
A:错 B:对 37.To content aggregator, the key to becoming a successful content provider is owning the content.
A:错 B:对 38.The objectives of traditional online marketing are to send your marketing messages to as many visitors as possible
A:错 B:对 39.Kindle is a successful application of Walled Garden.
A:对 B:错 40.Universal standards make price discovery more costly, slower, and less accurate.
A:错 B:对 41.The influencers are mainly supported by their fans and video-hosting platforms without support from incubators or agents.
A:对 B:错 42.Search engine marketing gives you the ability to target people at one of the best moments—when they search for your products.
A:错 B:对 43.Only the network owner can forecast demand, develop production plans, and coordinate shipping and warehousing activities.
A:错 B:对 44.All the practice networks are nonprofit-based.
A:对 B:错 45.According to grassroots marketing, marketers concentrate on making marketing activities as personally relevant to individual customers as possible.
A:错 B:对 46.Amateur bloggers and social media opinion leaders can substitute professional reporters and editors.
A:错 B:对 47.eBay promised to keep free for its first three years of operation. In contrast, Taobao charged a percentage fee for each sale and the listing fees.
A:错 B:对 48.Matthew Effect is also referred to as accumulated advantage, where those who have more have an advantage to acquire more.
A:对 B:错 49.The longest time an average Chinese spends is on socializing.
A:错 B:对 50.Commercial transactions involve the exchange of value (e.g., money).
A:正确 B:错误 51.Liquidity is typically measured by __________.
A:how big the transactions B:how many transactions C:how much the commission fees D:how many buyers and sellers in a market 52.Which one of the following is true for P&G’s collaborative commerce strategy?
A:For P&G, it does not need to truck products to Amazon warehouses B:P&G ships the products first to Amazon warehouses, and then to the consumer C:Due to the cooperation, Amazon reduces its costs of shipping and storing goods D:P&G sets aside warehouse space for P&G products purchased by Amazon customers 53.Advertising networks can tell advertisers__________
A:how much their ads cost you B:where their ads have been showing up C:how many times their ads are shown D:how many times their ads are clicked on 54.Which of the following are true for supply chain visibility?
A:you know exactly what their production schedule is B:you know exactly when you can track the goods through shipping firms to your warehouse C:you can monitor the output of its first-and second-tier suppliers D:you know exactly what you have ordered from your suppliers 55.Basic Mobile Device Features include__________.
A:“always on, always with us” B:built-in GPS C:The time available for marketing materials are greatly expanded D:Users are more tolerant of commercials 56.Which of the following are career sites?
A:Travelocity B:Monster C:CareerBuilder D:Ariba 57.Which of the following companies belong to Facebook?
A:Whatsapp B:Youtube C:Instagram D:Twitter