山东交通学院
- Some attention-seeking and offensive videos on video hosting community can lead to social security concerns.
- The emphasis in online marketing has shifted from a focus on participating in customer-oriented conversations to a focus on eyeballs.
- Channel conflict occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer, who does not face the cost of maintaining inventory, physical stores, or sales staffs.
- In context advertising, ads are highly personalized based on the general information of the audience viewing the content.
- With big data technology, HR managers can predict who is most likely to receive that invitation, with an accuracy of up to 100 percent.
- As the company grows, specialists are needed. They focus on one specific task.
- The objectives of traditional online marketing are to send your marketing messages to as many visitors as possible
- Wechat users typically have around 220 friends with whom they have two-way communications .
- API technology allows users to log in the site with its facebook account and password without having to filling in a registration form.
- Social-mobile-local marketing is more related to concepts of “Conversations” and “Engagement”.
- Because of stricter regulation, the short video market does not have a lot of potential to grow.
- Google’s Display Network or many other ad networks can be used to Measure and manage your campaign.
- Traditional media firms who create the content generally do not possess online channels to distribute its content on the Internet.
- For QQ Music, the majority of the revenue comes from streaming music services.
- According to context advertising, people who are interested in the topic of the website are more likely to purchase relevant products.
- Kindle is a successful application of Walled Garden.
- The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.
- Universal standards make price discovery more costly, slower, and less accurate.
- Youtube, Pinterest, and Tik Tok（抖音）are all major social marketing players.
- Mobile devices in China are mainly used for entertainment, socializing, and communicating.
- The fact that e-commerce is conducted based on universal standards decreases search costs for consumers.
- Digital interactive books combine audio, video and photography with text, providing the reader with a multimedia experience.
- Big data and powerful analytics programs make possible predictive marketing.
- From a total spending standpoint, online video ads are very big when compared to the amount spent on search engine advertising.
- Travel services are an ideal service for the Internet because travel is an information-intensive product requiring significant consumer research.
- Which of the following are true for digital first period?
- Which of the following are true about Age Structure of Chinese Internet Users
- Indirect reference groups include________.
- Which of the following are the main roles in advertising network.
- Direct Reference groups include one's _________.
- Basic Mobile Device Features include__________.
- Examples of bricks-and-clicks firms include__________
- Advertising networks can tell advertisers__________
- Which of the following are true during the Reinvention period?
- Which of the following virtual merchants use a subscription revenue model?
- __________refers to the merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms.
- The early years of e-commerce were driven by all of the following factors except:
- The financial services, travel services, and job placement services industries typically use the ________ business model.
- The Seam is an example of an:
- A ________ marketplace supplies products and services of interest to particular industries.
- ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
- Which of the following is a physical place you visit in order to transact?
- Taobao uses all of the following business models except:
- Assuming a manufacturer has four primary suppliers and each one has three primary suppliers, and each of these has two primary suppliers, then what is the total number of suppliers in the chain?
- Which one of the following is one-to-many market?
- Which of the following is an unfair competitive advantage?
- Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
- Which of the following is an example of a practice network?
- All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
- Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
- There is a manufacturer which has two primary suppliers and each one has four primary suppliers, and each of these has five primary suppliers, then what is the total number of suppliers in the chain?
- Which statement is true about Facebook’s “Apply” strategy?
- E-distributors:
- ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
- Grainger is an example of which of the following business models?
- __________ provide(s) investment, social network and information portals for investors in China, providing thematic investing via websites and mobile apps.
- An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis.
- _________offer members opportunities to interact with a general audience organized into general topics.
- Which of the following are true for e-procurement marketplace except________?
- _________refer to funds linked to payment platforms that offer ease of access and more competitive returns than the historically low deposit rates.
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A:The news does not stop at 5 PM, but goes on 24 hours a day, 7 days a week B:Newspapers adopted multimedia elements such as video, added more interactive elements like crossword puzzles and contests C:To engage readers on a personal level D:The technology platform was mobile devices
A:Young adults (20-29) form the age group with the highest percentage of Internet use. B:Teens (11-19) has a very low percentage of their age group online (5.1%). C:Adults in the 30-39 group have the highest percentage of Internet use. D:The percentage of very young children (0-10 years) online has also spurted.
A:one's life-cycle stage B:lifestyle group C:social class D:Neighborhood
A:Advertiser B:Publisher C:Advertising network D:Advertising agency
A:Friend B:Occupation C:Social class D:Family
A:built-in GPS B:The time available for marketing materials are greatly expanded C:“always on, always with us” D:Users are more tolerant of commercials
A:Walmart B:Macy’s C:Gome D:Etsy
A:how much their ads cost you B:where their ads have been showing up C:how many times their ads are clicked on D:how many times their ads are shown
A:on-demand service economy B:mobile devices C:cloud-computing D:Web 2.0
A:NatureBox B:eBay C:Taobao D:Birchbox
A:media convergence B:content convergence C:technological convergence D:industry structure convergence
A:an emphasis on quickly achieving very high market visibility B:an emphasis on exploiting traditional distribution channels C:visions of profiting from new technology D:a huge infusion of venture capital funds
A:e-tailer B:community provider C:transaction broker D:market creator
A:industry consortium B:e-procurement Net marketplace C:e-distributor D:exchange
A:perfect B:horizontal C:vertical D:differentiated
A:Technological B:Media C:Industry D:Content
A:the Internet B:social network C:marketplace D:marketspace
A:B2C market creator B:e-commerce infrastructure provider C:C2C market creator D:content provider
A:52 B:50 C:36 D:40
A:e-procurement company B:e-distributor C:industry consortium D:exchange
A:brand name B:lower product prices C:access to global markets D:superior technology
A:hypermediation B:disintermediation C:channel conflict D:localization
A:Instagram B:Kuaishou C:Tencent News D:ResearchGate
A:high cost structures B:moving to a demand-pull model C:channel conflict D:developing a fast-response online order and fulfillment system
A:richness B:interactivity C:global reach D:personalization
A:48 B:36 C:60 D:50
A:Facebook cut off Vine’s API access on the same day that it was launched B:Facebook acquired Instagram for $1 billion in 2012 C:Facebook acquired WhatsApp for $22 billion D:Facebook copied what Snapchat did best and put functions in Facebook and Instagram
A:operate in vertical markets B:focus on selling direct products C:usually operate "private" markets D:make money by charging a commission fee on the products it sells to customers
A:Bulk B:Indirect C:Vertical D:Spot
A:B2B service provider B:industry consortia C:e-distributor D:exchange
A:Supply chain and consumer finance B:Peer-to-peer (P2P) lending platforms C:Online funds D:Online brokerage
A:e-procurement company B:exchange C:e-distributor D:industry consortium
A:general community B:interest-based social network C:affinity community D:practice network
A:operate in horizontal markets B:one-to-many markets C:essentially provide software service D:purchase of indirect goods (MRO)
A:Supply Chain and Consumer Finance B:Payments and e-wallets C:Online funds D:Personal finance management
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