第十章 Questionnaire：本章介绍了调查问卷的定义、类型、格式等基本概念以及如何设计调查问卷中的问题和选项部分。通过展开调查问卷的概念内涵，重点介绍了调查问卷设计过程中的用词用语特点及其撰写技巧。10.1introduction:本节介绍了调查问卷的基本概念。[多选题]An inability for respondents to answer a question may probably arise from _____________.
10.2language focus:本节介绍了的调查问卷设计过程中的语言风格特点。
10.3writing skill foucs:本节介绍了调查问卷的设计技巧。
选项:[forgetting the answer
, refusing to offer the answer
, being unable to articulate the answer
, having never been exposed to the answer
]
[多选题]A well-designed questionnaire should ____________________ .
选项:[meet the research objectives
, make it easy for respondents to give the necessary information
, obtain the most complete and accurate information
, make it easy for the interviewer to record the answer
]
[多选题]When presenting answers in a questionnaire, one should avoid ______________ .
选项:[specific choices
, central options
, stereotypical responses
, all the possible alternatives
]
[单选题]Both the exploratory questionnaires and formal standardized questionnaires need a formal questionnaire format.
选项:[错, 对]
[单选题]Some simple, interesting questions should be used as opening questions to gain co-operation and confidence of respondents.
选项:[错, 对]
[多选题]Formal standardized questionnaires are generally characterized by _____________________ .
选项:[prescribed response format
, prescribed order of questions
, prescribed wording
, prescribed explanations for each question
]
[单选题]Questions in a questionnaire should flow in some kind of ________________.
选项:[psychological order
, chronological order
, physical order
, spatial order
]
[多选题]Qualitative information are collected for the purpose of ____________________ .
选项:[employing hypotheses
, generating hypotheses
, understanding hypotheses
, testing hypotheses
]
[单选题] Question like “Did you follow all the rules because they are beneficial to you?” is ___________.
选项:[a biased question
, a loaded question
, a vague question
, a double-barreled question
]
[多选题]Questionnaires can be carried out ________________ .
选项:[by computer
, by post
, by telephone
, face to face
]
