第五章 Developing a Global Vision Through Marketing Research通过营销策划研究建立国际视野：This chapter deals with the operational problems encountered in gathering information in foreign countries for use by international marketers.5.1The Process of Developing a Marketing Research 营销策划研究的步骤:How do we develop a marketing research in foreign markets?[判断题]Marketing research is a general noneconomic review of conditions affecting the marketing division’s business. 选项:[错, 对]
[判断题]In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.
选项:[对, 错]
[单选题]Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe? 选项:[A derivatized sample, A convenience sample, A systematized sample
, A cluster sample]
[单选题]Decentering is a hybrid of _____ translation.选项:[parallel, back, linear, simulataneous]
[单选题]en Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source. 选项:[sencondary, referential
, derived, parallel ]
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