第八章 International Marketing Channels国际营销渠道：Each market contains a distribution network with many channel choices whose structures are unique and, in the short run, fixed.This chapter discusses the basic points involved in making channel decisions.8.1Distribution Patterns分销模式:The structural arrangements of foreign and domestic distribution seem alike, foreign channels are the same as or similar to domestic channels of the same name.[判断题]As traditional channel structures are changing, importers and retailers are also becoming involved in new product development. 选项:[错, 对]
8.2Alternative Middleman Choices多种中间商选择:It's not complicate, it's up to you.
8.3Factors Affecting Choice of Channels营销渠道选择的因素:Catch the factors to make right decisions.
8.4Channel Management渠道管理:Building channels for international distribution is seldom easy, but many companies have been stopped by their inability to channel management.
[判断题]Channels of distribution often pose longevity problems. 选项:[错, 对]
[判断题]The distribution process includes promotion of goods and services by sellers and resellers. 选项:[对, 错]
[单选题]_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems. 选项:[A discount house, A big wholesale store, Direct Marketing, Internet selling]
[单选题]Which of the following distribution structures is also known as a traditional distribution structure?
选项:[Import-oriented, Manufacturer-oriented, Service-oriented, Export-oriented]
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