第六章 Global Marketing Management: Planning and Organization全球营销管理：计划与组织：In all things，success lies in previous preparations and there will be failure without previous preparations.6.1Marketing Strategy营销战略:This part discusses global marketing management, competition in the global marketplace, strategic planning, and alternative market-entry strategies. It also identifies the elements that contribute to an effective international or global organization.[单选题]Which of the following is true about strategic planning?选项:[It deals with the tactical issues of marketing, It incorporates generalized goals for the enterprise as a whole, It is conducted at the highest levels of management, It addresses marketing and advertising questions]
[判断题]The first phase of the international planning process is to adapt the marketing mix to target markets.选项:[错, 对]
[判断题]Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion. 选项:[错, 对]
[单选题]Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?选项:[Advertising, Product adaptation, Company character, Situation analysis]
[单选题]KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.选项:[localization, positioning, indigenous, segmentation]
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