第十章 Pricing for Internatioanl Markets国际市场定价：Setting and changing prices are key strategic marketing decision, prices both set values and communicate in international markets.Setting the right price for a product or service can be the key to success or failure.10.1Pricing Policy定价原则:Set prices or following market prices? How do we choose?[判断题]Eliminating costly functional features or lowering overall product quality can minimize price escalation. 选项:[错, 对]
10.2Approaches to International Pricing国际定价方式:What pricing strategies are there when we do international marketing? What pricing strategies should we follow?
10.3Price Escalation价格调整的影响因素:We often are surprised to find goods that are relatively inexpensive in our home country priced outrageously high in other countries when we travel abroad.We will discuss the reasons why that happens.
10.4Approaches to Reducing Price Escalation降价调整的方法:Three methods to reduce costs and lower price escalation.
[单选题]In _____ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.选项:[demand-based, variable-cost, full-cost, fixed-cost]
[判断题]Deflation causes consumer prices to escalate, and consumers face ever-rising prices that eventually exclude many of them from the market. 选项:[错, 对]
[判断题]Setting the right price for a product can be the key to success or failure in the international marketplace. 选项:[错, 对]
[单选题]In general, price decisions are viewed in two ways. Which of the following is one of them? 选项:[
| B. | Pricing is more a phenomenon of luck than planning. |
| Pricing is an active instrument of accomplishing marketing objectives. |
Pricing is an active instrument of accomplishing marketing objectives. |
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