第八章测试1.In marketing mix, promotion focuses on setting prices that are attractive to particular groups of customers (segments) and that are profitable for the company.
A:错 B:对
答案:A
2.In a book of marketing, Chapter of “channels of distribution” focuses on ways in which products and services get to their intended markets.
A:错 B:对 3.Marketing begins long before a product hits the shelf.
A:错 B:对 4.Customer solution means distributing the product in the way most suitable for each type of customer.
A:错 B:对 5.Customers are informed about products through advertising, sales literature and so on, but customers also communicate with the seller.
A:对 B:错 6.In marketing mix, _________ refers to finding suitable distribution channels to reach these customer groups. ( )
A:Product B:Place C:Promotion D:Price 7.In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.
A:Place B:Product C:Price D:Promotion
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