商务综合英语章节测试课后答案2024春

第七章测试

1. Product range refers to the set of products made by a company. 
A:对 B:错
答案:A
2.Product placement refers to the use of a well-known person to advertise products.
A:对 B:错 3.Product launch happens when products are used in films or TV programmes.
A:对 B:错 4.Product circle refers to the length of time people continue to buy a product. 
A:对 B:错 5. Product launce is the introduction of a product to the marke. 
A:对 B:错 6. __________ is the name given to a product by the company that makes it. ( )
A:brand image B:brand name C:brand stretching D:brand awareness 7.  __________ is the practice of using an existing name on another type of product. ()
A:brand stretching B:brand name C:brand awareness D:brand image 8.____________ refers to the ideas and beliefs people have about a brand. ( )
A:brand image B:brand stretching C:brand awareness D:brand name 9. _____________  refers to the tendency to always buy a particular brand. ( )
A:brand awareness B:brand loyalty C:brand stretching D:brand image 10. _______________ shows how familiar people are with a brand. ( )
A:brand stretching B:brand loyalty C:brand awareness D:brand image