第四章测试1.Nowadays, supported by IT networks such as the internet, virtual marketplaces have become more and more flourishing where electronic commerce is carried out.
A:错 B:对
答案:B
2.Stocks and shares are traded on stock markets (or stock exchanges) around the world.
A:错 B:对 3.Headquartered in Malaysia, APEC was established in 1989 as an intergovernmental forum for 21 Pacific Rim member economies.
A:错 B:对 4.Headquartered in Jakarta, Indonesia, ASEAN was established in 1967 as a regional intergovernmental organization comprising 20 countries in Southeast Asia.
A:对 B:错 5.Emerging markets are the world’s fastest growing economies, contributing to a great deal of the worlds explosive growth of trade.
A:错 B:对 6.The purpose of ____________ and forecasting is to guarantee the accuracy and timeliness of business decision. ()
A:market segmentation B:market strategy C:market research D:market publicity 7.Yum! Brands, which owns KFC and Pizza Hut, has repositioned itself as an ________ company in China, offering comfortable dining for middle-class families rather than fast food for the masses. ()
A:mass market B:down market C:upmarket D:niche market 8.Britain is also attractive to advertisers because it is a homogeneous market, so there is no need to tailor advertisements for different parts of the country. ()
A:equal B:homogeneous C:same D:similar 9. To be successful selling to them, you have to cater ________ their emotions and concerns more than ever before. ()
A:up B:for C:with D:to 10. Any enterprise cannot _________ resources, it is the poor efficiency and uneconomical to finish all links of the business activities independently. ()
A:gain B:control C:master D:monopolize
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