商务综合英语章节测试课后答案2024春

第六章测试

1.An idea is a non-material action resulting in a measurable change of state for the purchaser caused by the provider. 
A:对 B:错
答案:B
2.Patents are a physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.
A:错 B:对 3.The concept of “three levels of a product” actually comes in play when you begin to market  a product for your business or when you want to analyze a product.
A:错 B:对 4.The core product is in the center of the circle. it is defined as the benefit that the product brings to the customer.
A:错 B:对 5.The product life cycle discusses the stages which a product has to go through since the day of its roll-out to the day it is taken away from the market.
A:错 B:对 6.Is there space for your product or service in the market or is the market ________? ( )
A:enough B:complete C:saturated D:full 7.When you are alert you feel the solidity of your being, it is almost ________. ( )
A:tough B:intangible C:tangible D:heard 8. __________ are low and many companies are struggling. ( )
A:Earnings B:Margins C:Balances D:Bonus 9. Rural people have been offered subsidies to buy "____________", and taxes on small cars have been cut.   ( )
A:grey goods B:brown goods C:white goods D:Black goods 10. I know Japanese hospitality is _____________ all over the world, but this is taking it way too far.   
A:perfect B:popular C:good D:renowned