第十一章单元测试
- E-marketing is marketing carried out using electronic technology. A number of techniques and technologies can be used,such as ?（ ）
- Organizations must be careful to ensure that the website style, quality, and commercial offer are consistent with existing brands when conducting branding on the website that is exactly the same as elsewhere.( )
- 电子营销是利用电子技术进行的营销。( )
- What are the effects of electronic methods on marketing in terms of promotion?（ ）
- What are the effects of electronic methods on marketing in terms of place?（ ）
- What are the effects of electronic methods on marketing in terms of processes?（ ）
- What are the main characteristics of the e-commerce market?（ ）
- What are the organization’s options for how to deal with e-brands？（ ）
- 以下属于CRM涉及的营销活动的是？（ ）
- 以下属于访客使用在线服务时，需要经历的阶段的是？（ ）
A:email to carefully selected customers
B:links to and from other websites
C:loyalty cards:data warehouses
D:Other options are correct
答案:Other options are correct
A:对 B:错
A:错 B:对
A:websites
B:direct sales
C:disintermediation,reintermediation,countermediation
D:delivery over the internet
A:websites
B:emails
C:direct sales
D:search engine results
A:direct sales
B:websites
C:again,in a service business,a customer is often exposed to more business processes.
D:delivery over the internet
A:Other options are correct
B:integration
C:intelligence
D:interactivity
A:Other options are correct
B:carry out exactly the same branding on the website as in other places
C:Offer a slightly amended product or service, still connected to the original brand
D:Form a partnership with an existing brand.
A:其他选项都正确
B:客户选择
C:客户留存率
D:客户保留
A:其他选项都正确
B:回访者
C:初次访问者
D:新登记访客
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