第六章单元测试
  1. (  ) is the amount of risk an organisation is willing to
    take on or is prepared to accept in pursuing its strategic
    objectives.


  2. A: Risk appetite B: risk seeker C: risk neutral D: risk averse
    答案: Risk appetite
  3. Which of the following affects the bargaining power of customers? 


  4. A: the fixed cost B: distirbution channels C: economies of scale D: the number of customer
  5.  The PEST analysis mainly discuss macro environment.


  6. A:对 B:错
  7.  economies of scale will infulence the threat of new entrants to the industry


  8. A:对 B:错
  9.  How to eliminate risks and uncertainties


  10. A: Questionnaire survey B: focus groups C: market research D: interview

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