第二章Rules of conduct that guide actions in the marketplace are called ________. （ ）
答案:business ethics
Which of the following values is most associated with materialists? （ ）
答案:Status
Cause marketing is the same as social marketing. （ ）
答案:错
Sustainability and green marketing are the same thing.（ ）
答案:错
LOHAS is a segment of consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance what they see as their personal development and potential. （ ）
答案:对
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