知到答案消费者行为学在中国智慧树答案_2022年

第六章

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities. （ ）
答案:Self-concept
A person's conception of how he/she would like to be is called ________. （ ）Self-esteem refers to the intensity and stability over time of a person's self-concept. （ ）________ is when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images. （ ）Gender identity is a very important component of a consumer’s self-concept.（ ）