第九章Decisions driven by our emotional responses to a product are called ________.（ ）
答案:affective
The first stage in the consumer decision-making process is ________.（ ）Needs are created when the actual state of a customer declines. （ ）________ describes consumption at the low end.（ ）According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute. （ ）
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