第十章Which of the following is considered a post-purchase process?（ ）
答案:Consumer satisfaction
Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them. （ ）Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.（ ）A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________. （ ）According to the expectancy dis-confirmation model, when a product or service perform the way that a consumer thought it would, she may not think much about it; but if it fails to live up to expectations, this may create negative feelings. （ ）
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