第十一章________ argue(s) that each of us has several "selves that relate to groups." （ ）
答案:Social identity theory
A group composed of people that the consumer actually knows is called a(n) ________ reference group.（ ）___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ）Word-of-mouth (WOM) is product information that individuals transmit to other individuals. （ ）A set of socially relevant nodes connected by one or more relations is called a social ________.（ ）
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