第四章 Social, Mobile, and Local Marketing 社会化营销、移动营销和本地化营销：This chapter dicussed social marketing and its process, mobile marketing and local marketing.本章探讨了社会化营销及其过程，移动营销和本地化营销。4.1Social Marketing 社交营销:Social Marketing社交营销[多选题]Which of the following are social marketing players?
4.2Mobile Marketing 移动营销:Mobile Marketing移动营销
4.3Local Marketing 本地化营销:Local Marketing本地化营销
Tik Tok (抖音)
RED （小红书）
Taobao
答案：Tik Tok (抖音)RED （小红书）Pinterest
[判断题]Social marketing strengthens the brand and drives sales by having conversation with customers.
对
错[单选题]Which of the following is the online version of word-of-mouth advertising?
Local marketing
Mobile marketing
Search engine marketing
Viral marketing[多选题]The movie Ne Zha applied the following viral marketing strategies:______.
Good quality of the movie led to positive comments on Douban
there are numerous moments in the movie that were deeply resonant.
Many stars also forwarded posts about the movie and even cosplayed Ne Zha.
created posts on Weibo with keyswords such as “国漫崛起”，“东方神话IP”which aroused audience’s patriotic sentiment.[单选题]________ refers to a more or less stable group of fans who are engaged and communicating with one another over a substantial period of time.
amplification
barnd strength
community
fan acquisition[多选题]Marketers have a number of tactics to build communities, including
inside information on new products
free gifts for bringing in new members.
guidance and recommendations for customers
price discount for loyalty[判断题]The “always on, always with us”nature of smartphones greatly shortens the time available for marketing materials.
对
错[判断题]2)The more people use their mobile devices to search for and obtain local services, the more opportunities there are for marketers to send targeted messages to consumers at just the right moment, at just the right location, and in just the right way.
对
错[单选题]Which of the following accounts for the most mobile ad spending?
SMS text messages
video ads
display ads
search engine advertising[判断题]Chinese people primarily use mobile devices for shopping or buying.
对
错[单选题]Which of the following is the most popular mobile marketing format?
video advertising
display advertising
search engine advertising
mobile messaging[判断题]Display advertising has the largest size of mobile marketing expenditures.
错
对[单选题]Friend-finder services answer the question of __________.
What's the best restaurant in the neighborhood?
Where are you? Where’s the crowd?
How am I doing in jogging?
Where is my child?[判断题]Local marketing is based on the marketing theory—demographic segmentation.
错
对[多选题]The GPS receivers in the smartphones along with other techniques, meant that a user’s location could be fairly well known by _________.
cell phone manufacturers
telecom carriers
Marketers
service providers
温馨提示支付 ￥1.00 元后可查看付费内容,请先翻页预览!
