第七章 Social Networks 社交网络：This chapter dicussed the growth of social networks and online commnuities, types of social networks and their business models, the influencer economy and darkside of social networks.本章讨论了社交网络的增长，社交网络类型及商业模式，网红经济以及社交网络的黑暗面。7.1The Growth of Social Networks and Online Communities 社交网络的增长:The Growth of Social Networks and Online Communities社交网络的增长[多选题]In what ways can influencers turn the traffic into real cash?
7.2Types of Social Networks and Their Business Models 社交网络类型及商业模式:Types of Social Networks and Their Business Models社交网络类型及商业模式
7.3The Influencer Economy 网红经济:The Influencer Economy网红经济
7.4Darkside of Social Networks 社交网络的黑暗面:Darkside of Social Networks社交网络的黑暗面
showing advertisements
receiving virtual gifts
directing their fans to online shops
posting viral videos on video hosting communities
答案：directing their fans to online shopsshowing advertisementsreceiving virtual gifts
[多选题]Which of the following are true for the social media influencer Li Jiaqi (李佳琦) ?
The media has dubbed him the "Lipstick King"
He gives a subjective comment on the products, not just bragging. His fans really appreciate his sincerity
He is a Chinese food and country-life blogger
He has not cooperated with celebrities[判断题]Social networks also present enormous risks for individuals, communities, firms, and even for society as a whole.
错
对[多选题]Which of the following are true for Facebook’s Cambridge Analytica data scandal?
Cambridge Analytica was able to get access to information of as many as 50 million people
Facebook had ever demanded that they delete all of the data that they had obtained in violation of Facebook's rules
Facebook paid a record-breaking 5 billion dollars fine, by far the largest penalty ever imposed on a company for violating consumers' privacy rights
Cambridge Analytica only collected the personal information of people who agreed to take the survey[多选题]Social networks attract people with shared interests, such as________.
sports
hobbies
religion
vacations[单选题]Douban is an example of a(n) ________ social network.
affinity-based
interest-based
general
practice-based[判断题]With API technology, Facebook opens up its platform and gives other apps or websites the access to its data.
对
错[多选题]Which of the following are true for general community?
Typical examples include facebook, QQzone, Douban
The business model of general communities is typically advertising supported by selling goods
Facebook is world’s most popular online social network with the largest number of monthly active users
The purpose of the general community is to attract large enough audience[单选题]A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):
interest-based social network
affinity community
sponsored community
practice network[单选题]爸妈网 is____________ designed to attract parents by offering discussion and services that focus on English education for early childhood.
General community
Interest-based social network
Practice network
Affinity community[判断题]Sponsored communities are all non-profit online communities for the purpose of pursuing organizational goals.
错
对[单选题]Which of the following is the example of sponsored community?
水木社区
Linux.org
ResearchGate
Douban[单选题]ResearchGate is a__________ for scientists and researchers to share papers, ask and 答案 questions, and find collaborators.
General community
Practice network
Interest-based social network
Affinity community[多选题]Which of the following are goals of sponsored communities?
To share knowledge
To increase the information available to its members
To develop internal social networks
To sell goods[判断题]Social media influencer is also called Internet celebrity.
对
错
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