产业经济学（双语）答案2023

第十三章测试

1.Advertising in business is a form of marketing communication used to encourage, or persuade an audience to take or continue to take some actions. （）
A:错 B:对
答案:B
2.Informative advertising improves competition and consumer choice and is socially beneficial.（）
A:对 B:错 3.Persuasive advertising merely tries to change consumer references or to divert attention from facts to images.（）
A:对 B:错 4.Advertising intensity should be highest in competitive markets.（）
A:对 B:错 5.Advertising intensity should be lowest in oligopoly markets.（）
A:错 B:对 6.Firms hope to raise their market shares and profits by advertising. The result is widely believed to be standoff advertising. （）
A:错 B:对 7.Advertising makes it more expensive to enter a market. （）
A:错 B:对 8.An incumbent firm has no threshold level of advertising because the cumulative effect of previous advertising campaigns ensures that current advertising has an immediate impact on sales.（）
A:错 B:对 9.Advertising can be a powerful device by which new or small firms succeed.（）
A:对 B:错 10.The research consensus so far is that advertising does tend to raise market power and monopoly profits, especially persuasive advertising.（）
A:错 B:对