第七章1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
答案:profitability
2. In the example of KFC, what makes KFC China a STAR in those four profit centers?3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
competitive4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
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