第十章测试1.
Setting the right price for a product can be the key to success or failure in the international marketplace.
A:错 B:对
答案:B
2.
Eliminating costly functional features or lowering overall product quality can minimize price escalation.
A:错 B:对 3.
Deflation causes consumer prices to escalate, and consumers face ever-rising prices that eventually exclude many of them from the market.
A:对 B:错 4.
In general, price decisions are viewed in two ways. Which of the following is one of them?
A:
| Pricing is an active instrument of accomplishing marketing objectives. |
Pricing is an active instrument of accomplishing marketing objectives. |
Pricing is an active instrument of accomplishing marketing objectives.
B:| B. | Pricing is more a phenomenon of luck than planning. |
Pricing is more a phenomenon of luck than planning.
C:Pricing depends on factors that are often beyond the control of a company. 5.In _____ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
A:demand-based B:full-cost C:variable-cost D:fixed-cost
