第九章测试1.
Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
A:对 B:错
答案:A
2.
Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.
A:错 B:对 3.
Different cultures often seek the same value or benefits from the primary function of a product.
A:错 B:对 4.
Integrated marketing communications are composed of all of the following EXCEPT:
A:advertising B:political rallying C:trade shows D:public relations E:sales promotions 5.
_____ are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.
A:Public relations B:Advertising C:Direct selling D:Trade shows E: Sales promotion
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