第五章单元测试
- “Many companies today are localizing their products, advertising, promotion, and sales effort to fit the needs of individual regions, cities, and neighborhoods” This is an example of _________. （ ）
- With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches. （ ）
- A segment is less attractive if it ________. （ ）
- Through ________ differentiation, brands can be differentiated on features, performance, or style and design. （ ）
- ________ positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs. （ ）
A:demographic segmentation B:geographic segmentation C:behavioral segmentation D:psychographic segmentation
答案:geographic segmentation
A:differentiated B:individual C:undifferentiated D:concentrated
A:already contains many strong and aggressive competitors B:is difficult for new entrants to enter C:is substantial D:contains weak suppliers
A:people B:channel C:service D:product
A:Same for less B:More for less C:More for more D:More for the same
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
