第十一章单元测试
- Competitor analysis is important because: （ ）
- A company implementing a differentiation strategy would likely: （ ）
- A cost leadership strategy is characterized by: （ ）
- Which of the following is a method of competitor analysis? （ ）
- Striking a balance between customer orientation and competitive orientation means: （ ）
A:All of the above. B:It helps in understanding market dynamics. C:It reveals your competitor's weaknesses. D:It allows you to forecast future business opportunities.
答案:All of the above.
A:Concentrate on a small, niche market. B:Aim to have the broadest range of products. C:Strive to make its product unique and attractive to customers. D:Sell its products at the lowest possible price.
A:Delivering unique products. B:Offering high-quality products. C:Providing the lowest cost for a type of product or service. D:Focusing on a niche market segment.
A:Both A and B above. B:None of the above. C:SWOT Analysis. D:Porter's Five Forces Analysis.
A:Neither focusing on competitors nor customers. B:Balancing the focus on understanding and meeting customer needs with an awareness of and response to competitor activities. C:Ignoring competitors and focusing solely on customers. D:Ignoring customers and focusing solely on competitors.
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