第六章单元测试
- Products include tangible goods, and services_______, events, people, places, organisations, ideas, or a mixture of these.（ ）
- Three levels of products and services include______.（ ）
- Marketers have also divided products and services into two broad classes based on the types of customers that use such products: ________.（ ）
- Why do brands matter to firms?（ ）
- Why do these companies require co-branding? （ ）
A:Events and people B:Mixture of these C:Places and organization D:Ideas
答案:Events and people###Mixture of these###Places and organization###Ideas
A:An augment product B:The central product C:An actual product D:The core customer value
A:intangible goods B:tangible goods C:industrial goods D:consumer goods
A:Brands can also provide a certain level of a signal of quality, facilitating satisfied consumers to easily choose the product again. B:A brand can have intellectual property rights, offering legal title to the brand owner. C:Branding can be viewed as a powerful means to secure competitive advantage. D:Brands are valuable pieces of legal property, capable of attracting many loyal consumers and of influencing potential consumers
A:some brands can borrow the necessary expertise B:leverage equity they do not have C:protect their property D:reduce the cost of product introduction
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