第十二章单元测试
- The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except: （ ）
- Which of the following major decisions should a company make immediately after it decides to operate internationally? （ ）
- Pollo Campero, a chicken restaurant chain based in Central America, is using the following method for expanding operations in the United States: （ ）
- To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette. （ ）
- U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. Why does the United States continue to have these quotas（ ）?
A:threats B:company's resources C:company's managerial mind-set D:nature of opportunities E:company's age
答案:threats
A:deciding on the global marketing program B:deciding on the global marketing organization C:deciding on the global communication program D:deciding which markets to enter
A:franchising B:exporting C:acquisition D:joint ventures
A:backward invention B:standardization C:product adaptation D:straight extension
A:to increase the cost of sugar B:to control the supply and demand for sugar C:to improve the promotion of sugar D:to support a mass market for sugar E:to reduce competition for its domestic sugar industry
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