第九章单元测试
- The major promotion tool that includes catalogs, telephone marketing, kiosks, the Internet, and more is called ________. （ ）
- Integrated marketing communications produces better communications ________ and greater ________ impact. （ ）
- A message showing a product’s quality, economy, value, or performance is called a ________ appeal. （ ）
- The _______ budget setting method is often preferred because it is the most logical method. It deals more with specific promotion goals and accomplishments. （ ）
- ________ becomes more important as competition increases. The company’s objective is to build selective demand. （ ）
- What do many companies use to set sales force size? （ ）
- An approach called ________ is when a company uses a group of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts. （ ）
- Of the main consumer promotion tools, which is the most effective for introducing a new product? （ ）
A:public relations B:sales promotion C:direct marketing D:advertising
答案:direct marketing
A:consistency; sales B:sales; consistency C:marketing; sales D:quality; customer
A:rational B:emotional C:moral D:structural
A:competitive-parity B:objective-and-task C:percentage-of-sales D:affordable
A:Reminder advertising B:Informative advertising C:Persuasive advertising D:POP promotion advertising
A:profit margin B:workload approach C:product availability D:sales quotas established
A:multiple selling B:simultaneous selling C:team selling D:department selling
A:coupons B:sampling C:cash refunds D:advertising
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