第十章单元测试
- What is Digital Marketing? （ ）
- What is a significant advantage of digital marketing? （ ）
- Which of the following is a potential disadvantage of digital marketing? （ ）
- What is a key trend in digital marketing for the future? （ ）
- How is digital marketing influenced by AI (Artificial Intelligence)? （ ）
A:Promotion of products or brands via one or more forms of electronic media. B:Advertising products only through newspapers and magazines. C:Advertising products only via television. D:Promotion of products only through direct mail.
答案:Promotion of products or brands via one or more forms of electronic media.
A:It does not allow for real-time customer feedback. B:It can only reach a limited audience. C:It is not cost-effective. D:It allows businesses to reach a global marketplace.
A:It doesn't allow for personalized marketing. B:It can lead to negative public reactions if not used correctly. C:It provides a high return on investment. D:It limits the ability to reach customers through mobile devices.
A:Decreased use of social media platforms. B:Less emphasis on personalized experiences. C:Greater use of AI and big data for personalized marketing. D:Increased use of print media over digital media.
A:AI helps in improving personalization and customer service in digital marketing. B:AI will reduce the need for digital marketing. C:AI has no impact on digital marketing. D:AI makes digital marketing less effective.
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