跨文化商务交际章节测试课后答案2024春

第九章测试

1.Which of the following decision making styles is Japanese?
A:Consensus building is the norm in decision making B:Decisions tend to be made authoritatively C:Decisions tend to be made by individuals D:Decision making in highly centralized but consultative
答案:A
2.Which of the following decision making styles is Saudis?
A:Decisions tend to be made authoritatively B:Decisions tend to be made by individuals C:Decision making in highly centralized but consultative D:Decision making is highly centralized in both government and business 3.Which of the following statements is matched with channel?
A:It refers to the media mix, ranging from TV, radio, Internet, billboards to newspapers, flyers or direct mails. B:It refer to the target audience, or a consumer group, to whom the advertisement is directed. C:It can be an advertising text about brand, products, or service, and the advertising text can appear in form of visual artifacts as well as verbal language. D:It is an advertiser who creates and issues an advertisement. 4.Which of the following decision making styles is French?
A:Decision making in highly centralized but consultative B:Decisions tend to be made authoritatively C:Decisions tend to be made by individuals D:Decision making is highly centralized in both government and business 5.Which of the following are main schools of culture?
A:Global Localization B:cultural universals C:cultural variations D:cultural diversity 6.Now cultural environment for business is regarded as a key factor for marketing development.
A:对 B:错 7.Marketing may be seen primarily as a process of exchange, where communication, broadly defined, is central.
A:错 B:对 8.Marketing communications are not language based.
A:错 B:对 9.A brand is an entity of name, term, sign, symbol, trademarks, logo, sound, color(s), or package and product design.
A:对 B:错 10.Creative people can freely use colors to forge international market communications.
A:错 B:对